Apple and Samsung have lost market share this year. Huawei, Lenovo Xiaomi and pursue the throne.
Three of the five companies that sold most smartphones in the third quarter of 2014 are from China: Huawei, Xiaomi, and Lenovo. A triad of the Asian dragon will earn only Samsung and Apple. This was revealed by Gartner in its latest research, presented last December 15.
According to analyst firm TrendForce, it is expected that Chinese brands despatched 450 million smartphones this year. Robert Cozza, research director at Gartner, said that the success of the Asian giant manufacturers is that they have provided a growing portfolio of quality products at low prices.
However, Cozza also expected to be future stars of premium phone segment, a category entering devices like the iPhone 6 and Galaxy S5.
The Chinese brands have been growing at a rapid pace in recent years. Huawei started the decade selling just 3 million terminals. Two years later reached 32 million and will close 2014 with 80 million.
Huawei’s strategy began in the segment of low-midrange devices and, in recent quarters has started to take chances with world-class terminals.
In 2014, they surprised with mobile metal finishing, such as Ascend Mate 7 and the G7.
On the other hand, it was rumored that Apple would introduce sapphire screen for iPhone 6? Huawei came forward and provided an edition of Huawei P7 sapphire screen and back cover porcelain in September at the IFA electronics show in Berlin.
In Colombia, close the year with more than a million handsets sold, just opened its first store in the Titan Plaza Mall, Bogota. Next year they expect to sell 3 million mobile phones in our country and want to narrow the opening of 20 stores.
Meanwhile, Lenovo sold almost 22 million smartphones in 2012, according to Gartner. This year, now totaling 45.5 million units sold so that in the end, it is estimated that will reach approximately 60 million units.
Lenovo has taken hold with phones like the Vibe X, the S820, and A820. In the last two years have expanded the line of smartphones to over 45 countries. And the best is coming: the acquisition of Motorola Mobility, will come strongly to the Western market.
Noteworthy for Xiaomi. It is a company of which little or nothing has been heard in Colombia, except in specialized circles. This company has become famous in the world despite its sales focus has been China.
Unlike his other two archrivals neighborhood, it is a young company, founded in April 2010. It is the current leader in the smartphone market in China and the third quarter grew 336 percent over the previous year.